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The power of A\B Testing

Posted by By Rob Cowie 6 March 2014Posted inDesign, Testing
A/B testing is a technique that is used measure which of two or more concepts that are relatively similar help an organization to attain a goal more efficiently. This technique,…
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Your website has two faces

Posted by By Rob Cowie 5 March 2014Posted inDesign, Theory
Like the Roman god Janus (and many a politician), every web application has two faces: Its human face interacts with people, while its machine face interacts with computer systems, often…
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Designing for easy interaction

Posted by By Rob Cowie 5 March 2014Posted inDesign, Theory
Success in interaction design is largely a matter of following established patterns, so people can apply what they already know to new contexts. Using known and well-established interactive controls goes…
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Intuitive design clears confusion

Posted by By Rob Cowie 5 March 2014Posted inDesign
One of the best ways to learn what works and what doesn’t work when it comes to UI and usability is to look at as many samples as possible and…
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The future of Information Dashboards

Posted by By Rob Cowie 5 March 2014Posted inDesign, Strategy
Last year was an awesome one for the data visualization industry. With more and more businesses realizing the value of data visualization for deriving critical business insights, the year ahead…
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Global navigation is less useful on large, complex websites

Posted by By Rob Cowie 5 March 2014Posted inDesign, Theory
As a website becomes larger and more complex, navigation should focus on helping customers move forward. Helping them move backwards or sideways can cause major distraction and confusion. In February…
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10 useful Usability findings and guidelines

Posted by By Rob Cowie 4 March 2014Posted inDesign, Theory
Everyone would agree that usability is an important aspect of Web design. Whether you’re working on a portfolio website, online store or Web app, making your pages easy and enjoyable…
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Usability crimes you shouldn’t commit

Posted by By Rob Cowie 4 March 2014Posted inDesign, Theory
Over time certain conventions and best practices have been developed to help improve the general usability of websites during their design and build. This roundup of ten usability crimes highlights…
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10 tips for better mobile web usability

Posted by By Rob Cowie 4 March 2014Posted inDesign, Theory
Mobile web browsing is expected to turn into the next major Internet platform. It is now easy to browse the net from nearly anywhere utilizing mobile devices that fit in…
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An approach to form-field validation

Posted by By Rob Cowie 4 March 2014Posted inDesign, Theory
Error pages for form-field validation are dreadful. You’ve just filled out 20 form fields, yet you get the same bloated page thrown back in your face because a single field…
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