Posts by Rob Cowie

The benefits of usability engineering extend beyond improving the user interface and end user productivity: its beneficiaries include not only end users but also developers and their companies. User centred…

Until usability gets embedded in the processes of your company, you'll probably find you need to justify the investment. Fortunately, usability initiatives deliver a major return on investment: it's not…

Some think the best way to demonstrate the value of usability in a corporate setting is to emphasize the resulting cost savings. While that may be sage advice in some…

We all know the business case for doing user experience (UX) work: Investing upfront in making products easy to use really pays off. It reduces project risk, cost, and time…

If there is one thing that UX and UI designers should take away from this year’s Consumer Electronics Show, it is that the next big thing is home automation, and…

While the concept of user experience and the term UX have become seemingly ubiquitous in the workplace, most non-UX people still have the wrong idea about what it is. Here…

Have you ever found yourself scrutinizing the wording and diagrams in instruction manuals? Do friends ask you for help figuring out how to work a device and your first impulse…

The most amazing thing, to me, is when people try to pretend that they have expertise when they actually know very little. This is an epidemic in UX. And like…