A Business Case for Usability
Until usability gets embedded in the processes of your company, you'll probably find you need to justify the investment. Fortunately, usability initiatives deliver a major return on investment: it's not…
A solid case for investing in UX
Some think the best way to demonstrate the value of usability in a corporate setting is to emphasize the resulting cost savings. While that may be sage advice in some…
4 reasons your UX investment isn’t paying off
We all know the business case for doing user experience (UX) work: Investing upfront in making products easy to use really pays off. It reduces project risk, cost, and time…
Why emotion makes for great web design
On this episode of Revolution, behavioral expert Kare Anderson explains how understanding science behind the human thought process is crucial to designing an idyllic experience on the web. Kare points…
Is Home Automation the next UX frontier?
If there is one thing that UX and UI designers should take away from this year’s Consumer Electronics Show, it is that the next big thing is home automation, and…
4 myths about User Experience – and how to bust them
While the concept of user experience and the term UX have become seemingly ubiquitous in the workplace, most non-UX people still have the wrong idea about what it is. Here…
8 effective ways of measuring UX
Ever wonder why your site has a lot of visitors, but not enough transactions, purchases or inquiries? In this post we will look at both marketing and UX metrics at…
15 signs you work in UX
Have you ever found yourself scrutinizing the wording and diagrams in instruction manuals? Do friends ask you for help figuring out how to work a device and your first impulse…
10 ways to pretend you know UX (when you don’t)
The most amazing thing, to me, is when people try to pretend that they have expertise when they actually know very little. This is an epidemic in UX. And like…
Did UX kill branding?
In the age of User Experience, what is branding? Is a brand just a logo, or is it more than that? Does the word brand even mean anything anymore? To…