Rob Cowie | UX Central

Google Design Minutes // Maps: Putting the user front and centre

By Rob Cowie 27 April 2014Design, Video

Google Maps lead designer Sian Townsend looks at the importance of understanding how a user approaches your product, while Jonah Jones talks about adapting the approach to make the map…

Google Design Minutes // Search: The beauty of speed

By Rob Cowie 27 April 2014Design, Video

Google Search lead designer Jon Wiley discusses the importance of bringing out the beauty in things as simple as speed. #GoogleDesignMinutes httpvh://www.youtube.com/watch?v=JO_iRBEgnLc

Stop wasting users’ time

By Rob Cowie 27 April 2014Design, Theory

Our users are precious about their time and we must stop wasting it. On each project ask two questions: “Am I saving myself time at the expense of the user?”…

The Great Debate: Usability vs Delight

By Rob Cowie 27 April 2014Design, Theory

It all started innocently enough. We were in our weekly meeting late last month, when I sensibly suggested that Matt and Luke might like to fight to the death. Anyone…

Yes, and – The Improv of UX

By Rob Cowie 27 April 2014Design, Theory

Long before I was a UX nerd at The Nerdery, I was a theater nerd. Acting was the only activity that stuck with me when I was a kid, and…

3 Approaches to Designing for Delight

By Rob Cowie 27 April 2014Design, Theory

THANK YOU! PLEASE TELL NONE OF YOUR FRIENDS ABOUT THE GREAT STUFF YOU BOUGHT, WE ARE TRYING TO KEEP MOOSEJAW A SECRET. That’s the big, black, all upper-case message dominating…

Why UX Designers need to think like Architects

By Rob Cowie 24 April 2014Design, Theory

During a recent conversation with my father-in-law, an architect with nearly 40 years of experience, I couldn’t help but notice the parallels between his work and mine. As he detailed…

User Experience is the new differentiator

By Rob Cowie 24 April 2014Linkedin, Strategy, Theory

The world of business is changing, as are the locations of the people who are driving that business. How companies reach new users and how they treat them once they…

Prototyping in Service Design

By Rob Cowie 24 April 2014Design, Strategy

This thesis describes prototyping in service design through the theoretical lens of situated cognition. The research questions are what a service prototype is, what the benefits of service prototyping are,…

Solving Strategic Problems: Going Beyond Being a Technology Order Taker

By Rob Cowie 21 April 2014Linkedin, Strategy

A few months ago, I gave a presentation to some information technology (IT) leaders, and my topic was how designing great experiences for people should enable IT to earn a…