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About Rob Cowie

5 Reasons Why Working in Enterprise UX Doesn’t Suck

Posted by By Rob Cowie 10 July 2015Posted inUX
It’s a cool spring Wednesday morning in Minnesota when I get a meeting invite from my boss for the following day. He is the CTO of a booming mid-sized start…
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Moving from a world of producing to a world of connecting

Posted by By Rob Cowie 9 July 2015Posted inBehaviour, UX
In a network it is the connection we make between things that is often more important than the thing itself. “Once upon a time in the 1960s, scientists thought the…
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User Experience Myth Or Truth: The Three-Click (Or Tap) Rule

Posted by By Rob Cowie 8 July 2015Posted inBehaviour, UX
The Three-Click Rule is an unofficial website navigation rule that suggests that users should be able to find any information within a website using no more than three mouse clicks.…
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Trends in digital design

Posted by By Rob Cowie 8 July 2015Posted inDesign, UX
Digital design is becoming more and more centered on the human, the customer, the person. It’s focusing less and less on the craft as an end in itself (the code,…
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Relationships are expensive

Posted by By Rob Cowie 7 July 2015Posted inStrategy, Theory, UX
Organizations want customers to have relationships with their brands without the expense of the brands having actual relationships with customers. A sure sign that a behavior is disappearing is that…
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Enabling Design Influence at Scale

Posted by By Rob Cowie 2 July 2015Posted inStrategy, Theory, UX
Achieving a design-led work culture is often a problem of scale: the design team must increase influence, increase its responsibility, and increase its reach throughout the organization, all while still…
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UX, the foundation of the modern brand

Posted by By Rob Cowie 1 July 2015Posted inLinkedin, Theory, UX
We’re living in heady times as UX designers. The industry is booming, demand higher than ever before. Every company – from globalised conglomerate, to budding start-up – wants (needs) a…
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Why Users Miss Form Buttons Placed in the Action Bar

Posted by By Rob Cowie 30 June 2015Posted inBehaviour, Design, UX
Where you place your mobile form buttons can affect task completion and efficiency. If they’re not in a place where users expect to find them, they could abandon their task…
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What Is The Next Frontier For Human Computer Interaction?

Posted by By Rob Cowie 29 June 2015Posted inDesign, UX
Imagine this – you are playing a video game and want to interact with the other character. But, instead of using the mouse, you simply rest your eyes on that…
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What’s Different About User Experience Design for the Internet of Things?

Posted by By Rob Cowie 28 June 2015Posted inDesign, UX
User experience design and human–computer interaction (HCI) emerged in a world of desktop computers. But our experience of computing has changed radically in the past 10–15 years. Many of our…
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