Month: February 2015

Use Your UX Skills on the Inside: Becoming an agent of change in your organization

By Rob Cowie 25 February 2015Strategy, Theory, UX

Jane wants change. Jane wants more specific project goals, influenced by more research. She wants to design beyond where she typically feels caged. Rarely does she feel like she’s sending…

Video: 7 Success Factors For Getting Innovation Going In Your Organization

By Rob Cowie 24 February 2015Strategy, Theory, Video

httpv://www.youtube.com/watch?v=qLc2KEFeGjw

Video: Growing User Experience In Your Organization

By Rob Cowie 23 February 2015Strategy, Theory, Video

httpv://www.youtube.com/watch?v=LHBRecatXdY

Designing Digital Strategies Part 2: Connected User Experiences

By Rob Cowie 20 February 2015Strategy, Theory, UX

A digital strategy is the who, what, when, and where of listening and responding to consumers, bridging brand experiences, iterating offerings, and collecting and activating consumer relationships in order to…

The Art of Questioning as a UX Skill

By Rob Cowie 19 February 2015Design, Testing, Theory, UX

When starting any design project, you’re going to need to ask a lot of questions. The perceived problem and the actual problem may not be the same. So how can…

Designing For The Elderly

By Rob Cowie 12 February 2015Design, Testing, Theory, UX

If you work in the tech industry, it’s easy to forget that older people exist. Most tech workers are really young, so it’s easy to see why most technology is…

Don’t use one way mirrors for UX research

By Rob Cowie 11 February 2015Design, Testing, Theory, UX

Do you use one way mirror labs? Do you value research that gets you the best results? Then you might want to re-consider using one way mirrors. Here’s why… Talking…

6 Opposing UX Concepts That Are Really Complementary

By Rob Cowie 10 February 2015Design, Theory, UX

As you approach a research project, you are often faced with choices about different methods and concepts. While you consider your options among methods, it may be that opposing methods…

FAQs are the dinosaurs of web navigation

By Rob Cowie 10 February 2015Design, Theory, UX

The very purpose of classification, navigation and search is to deal with customers’ frequently asked questions (FAQs). The very concept of the FAQ simply doesn’t make sense. It’s a carryover…

3 Rules To A Great Customer Experience

By Rob Cowie 9 February 2015Design, Theory, UX

It’s safe to say we have all worked with demanding or difficult clients — the type of clients that make you nervous every time you send them deliverables. I recently…