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Year: 2014

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The Xbox One and Usability

Posted by By Rob Cowie 5 September 2014Posted inDesign, Testing
Microsoft’s Xbox One has been out and available to the public for about 10 months at this point and is really just starting to hit its stride. It has certainly…
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What To Do When You Can’t Run A Usability Test

Posted by By Rob Cowie 5 September 2014Posted inTesting, Theory
In an ideal world, users would be involved in every stage of product development, including requirements gathering, iterative prototype testing and post release testing. However, there are a lot of…
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The Ethics of UX Research

Posted by By Rob Cowie 5 September 2014Posted inDesign, Testing, Theory
As a UX researcher for a social media operation, Ute considers different interface designs that might allow users to make more social contacts. Ute gets a radical idea to test…
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The role of content in self-service design

Posted by By Rob Cowie 5 September 2014Posted inDesign, Theory
Quality content plays a critical role in self-service design. Often a small change in a link, heading or sentence, can lead to dramatically higher task completion. First, a few definitions.…
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Print is view, Web is do

Posted by By Rob Cowie 5 September 2014Posted inDesign, Linkedin, Theory
How much of your organization’s online world is made up of dead zones and how much is do zones? A dead zone is any space where there’s nothing to do.…
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How Margins and Line Lengths Affect User Reading

Posted by By Rob Cowie 5 September 2014Posted inDesign, Theory
Have you ever spent a long time reading a web page? It might have seem long to you because of the large amount of text. But research shows that margins…
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I Love UX Design

Posted by By Rob Cowie 15 August 2014Posted inVideo
httpvh://vimeo.com/19131028
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Honing your Research Skills through ad-hoc Contextual Inquiry

Posted by By Rob Cowie 22 July 2014Posted inTesting, Theory
It’s common in our field to hear that we don’t get enough time to regularly practice all the types of research available to us, and that’s often true, given tight…
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The customer feedback revolution

Posted by By Rob Cowie 22 July 2014Posted inBehaviour, Theory
The web is one of the most perfect feedback environments, where the creator and the consumer become intertwined in the network. When books were written by hand there was very…
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How hamburger menus can increase your conversion rate

Posted by By Rob Cowie 22 July 2014Posted inBehaviour, Design, Theory
Did you know that your website navigation can affect your conversion rate? Several studies have found that minimizing navigation on sign up pages increases conversion rates. One explanation for this…
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