So you want to be a UX freelancer?
People sometimes ask me for advice about getting into User Experience freelancing. Is it enjoyable? Is it worth it? Is it good money? The fact is, the answer to all…
7 Techniques For Prioritizing Customer Requirements
If you're introducing or improving a product or website, you probably have an impossibly long list of features you'd like to fix, improve, or add. Prioritizing this list is essential…
The New Face Of Usability Testing – Unmoderated, Remote Research
How are you reading this page? Are you at work? At home? Are you checking your phone or email as you read? Are you eating? Are pets or family members…
Breaking the Constraints
Two years ago, Nicholas Zakas wrote an article for Smashing Magazine entitled “It’s Time to Stop Blaming Internet Explorer,” in which he said: It’s not actually old browsers that are…
Exploring the Google Glass UX
For many UX designers, Google Glass evokes visions of an Iron Man-like interface with numerous controls and augmented reality features. Our team at ELEKS, too, fell victim to these assumptions.…
Using the Core Model and Top Tasks to design better web navigation
The essence of the Core Model design process is that you focus primarily on the top tasks of your customers. You make sure they can solve their problem, complete their…
Think Your App Is Beautiful? Not Without User Experience Design
Aspiring to beauty in our designs is admirable. But it doesn’t guarantee usability, nor is it a product or marketing strategy. Like “simple” and “easy” before it, “beautiful” says very…
The Right Way to Do Lean Research
Too many people just “do research” or “talk to customers” without having a plan for what they want to learn. What they end up with is a mass of information…
Breaking up with the User in User Experience Strategy?
Last April, the UX leadership at my company, Slalom Consulting, gathered at an off-site meeting to get aligned on how best to brand and market our UX capabilities to our…
Eye Tracking: What Is It For And When To Use It
Imagine a usability test in which John, the test participant, attempts to buy a bicycle. On the homepage John quickly finds the “bicycles” link, but on the next page he…