The UX Hierarchy of Needs
The hierarchy of needs is a theory in psychology proposed by Abraham Maslow describing the stages of growth in humans. But just like in humans, interfaces go through different stages…
Onboarding is harder than you think
What happens right after sign-up makes or breaks any web product. Some new users expect you to welcome them and show them around the place, while others prefer you to…
7 unbreakable laws of UI design
Are you a web designer? If yes, then you are also a user interface designer, and in the near future, this role will become even more important for you. While…
The psychology of waiting
Last Friday, I had the pleasure of speaking at Renaissance, an iOS developer conference in San Francisco, about the heightened importance of animation in iOS 7 and how animation can…
The first 15 seconds
I’d propose that, in the first 15 seconds of every new experience, people are lazy, vain, and selfish. This is not intended as cynical jibe at humanity. It is an…
What every CEO needs to know about UX
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The process of Persuasive Design
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Persuasion, Emotion and Trust in UX
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Ten Usability Heuristics
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The ROI of User Experience
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