The complexity-simplicity trade off
Some years ago I listened as a CIO for a large organization boasted about his new sales management system. The new system required sales reps to go through 14 steps…
5 design techniques to incite user emotion
For years, designers have focused on traditional design factors such as meeting web standards, organizing navigation, choosing layouts and fonts. However, the design world has evolved and inciting user emotion…
Motion Perfection
For years, we’ve been pushing pixels — crawling towards digital perfection. At this point, it’s second nature. Pixel perfection is no longer a surprise, it’s an expectation. No one is impressed with…
Introduction to Mobile UX
Mobile has changed the way we interact with content. As UX practitioners, we need to rethink the design paradigm for the web. Simply translating desktop designs to mobile screens is…
Design considerations for little fingers
Designing UI and UX for children Designing interfaces and apps for kids is not just a matter of simplification or making the buttons bigger — it requires us to consider interaction models…
Making the business case for User Experience
White Paper: Steering the ship - Making the business case for User Experience. | Read article
Developing client empathy
White Paper: Developing client empathy - How designers can balance user and stakeholder interests. | Read
Tips for conducting effective User Interviews
You only think you know what a user wants. The only way you're going to know for sure is to ask the user. Seems obvious, huh? Knowing what to ask…
The Pretty Speedy Redesign
The design team at Yahoo! Mail just launched a beta version of their redesign for 273 million worldwide users—more users than Gmail and Hotmail combined. Start-to-launch, they completed the redesign…
User expectations with mobile apps
User response to mobile applications depends on several factors —aesthetics, usability, and brand loyalty, to name a few. However, researchers at EffectiveUI recently underwent a study to see whether or…