For years, we’ve been pushing pixels — crawling towards digital perfection. At this point, it’s second nature. Pixel perfection is no longer a surprise, it’s an expectation. No one is impressed with your “nearly-OCD” obsession with pixels — it’s average. It’s expected. Yawn.
So what is unusual? What will set you apart from the competition? Interactions — great ones. Well thought out animations, motion graphics, and interactions are the future. Why now? We have amazing web and mobile tech that allows us to be spoiled. The distance between what we can imagine and what is feasible is smaller than ever.