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Year: 2014

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Applying Design Thinking to everyday problems

Posted by By Rob Cowie 28 April 2014Posted inDesign, Linkedin, Theory
We all get frustrated by crappy user experiences from time-to-time. Websites that don’t work as we expect, poor service experiences, or badly designed products, the list goes on. As experience…
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5 questions to answer before measuring anything

Posted by By Rob Cowie 28 April 2014Posted inTesting, Theory
We measure more than just usability. We work with clients to measure everything from delight, loyalty, brand affinity, luxury, quality and even love. While all of these concepts are related,…
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Google Design Minutes // Glass: Make it simple

Posted by By Rob Cowie 27 April 2014Posted inDesign, Video
Isabelle Olson talks about the focus her team put into making Glass simple, and how simplicity guided all the decisions they made #GoogleDesignMinutes httpvh://www.youtube.com/watch?v=L-lMnhiAzEw
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Google Design Minutes // Maps: Putting the user front and centre

Posted by By Rob Cowie 27 April 2014Posted inDesign, Video
Google Maps lead designer Sian Townsend looks at the importance of understanding how a user approaches your product, while Jonah Jones talks about adapting the approach to make the map…
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Google Design Minutes // Search: The beauty of speed

Posted by By Rob Cowie 27 April 2014Posted inDesign, Video
Google Search lead designer Jon Wiley discusses the importance of bringing out the beauty in things as simple as speed. #GoogleDesignMinutes httpvh://www.youtube.com/watch?v=JO_iRBEgnLc
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Stop wasting users’ time

Posted by By Rob Cowie 27 April 2014Posted inDesign, Theory
Our users are precious about their time and we must stop wasting it. On each project ask two questions: “Am I saving myself time at the expense of the user?”…
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The Great Debate: Usability vs Delight

Posted by By Rob Cowie 27 April 2014Posted inDesign, Theory
It all started innocently enough. We were in our weekly meeting late last month, when I sensibly suggested that Matt and Luke might like to fight to the death. Anyone…
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Yes, and – The Improv of UX

Posted by By Rob Cowie 27 April 2014Posted inDesign, Theory
Long before I was a UX nerd at The Nerdery, I was a theater nerd. Acting was the only activity that stuck with me when I was a kid, and…
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3 Approaches to Designing for Delight

Posted by By Rob Cowie 27 April 2014Posted inDesign, Theory
THANK YOU! PLEASE TELL NONE OF YOUR FRIENDS ABOUT THE GREAT STUFF YOU BOUGHT, WE ARE TRYING TO KEEP MOOSEJAW A SECRET. That’s the big, black, all upper-case message dominating…
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Why UX Designers need to think like Architects

Posted by By Rob Cowie 24 April 2014Posted inDesign, Theory
During a recent conversation with my father-in-law, an architect with nearly 40 years of experience, I couldn’t help but notice the parallels between his work and mine. As he detailed…
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