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Month: April 2014

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Interviewing the Interviewer: Maish Nichani

Posted by By Rob Cowie 10 April 2014Posted inTesting, Theory
PebbleRoad is a small team comprised of “t-shaped” researchers, so when it comes to collaborating on a project we work to ensure that the “horizontal part” of our T’s overlap.…
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Ten essential User Experience methods

Posted by By Rob Cowie 10 April 2014Posted inTesting, Theory
UX researchers have developed many techniques over the years for testing and validating their ideas. Here are ten essential methods to learn and employ on your next project.  | Read article
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How to create User Personas for your website

Posted by By Rob Cowie 10 April 2014Posted inDesign, Theory
Developing user personas for your website will help you design a website that resonates with visitors, motivates content sharing, and converts more e-mail subscribers, donors and volunteers. Personas will also…
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Communicating User Experience

Posted by By Rob Cowie 8 April 2014Posted inLinkedin, Strategy, Theory
You know that wonderful feeling when you’ve created the perfect prototype. You’ve done everything by the book. Personas, check. Customer-journey map, check. Task-flow analysis, check. Usability studies, check. You’ve dotted…
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Mapping User Journeys using visual languages

Posted by By Rob Cowie 8 April 2014Posted inTheory
A user journey, or journey map, visualizes a path or flow through a Web site, application, or service experience—from a starting point to an end objective—based on the user’s motivations…
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User Research – The moderators survival guide

Posted by By Rob Cowie 8 April 2014Posted inTesting, Theory
This is a sample chapter from Donna Tedesco and Fiona Tranquada’s new book, The Moderator’s Survival Guide: Handling Common, Tricky, and Sticky Situations in User Research. Once you’ve understood your…
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Don’t rely on colour to convey a message

Posted by By Rob Cowie 8 April 2014Posted inDesign, Theory
In general - but particularly in the design world - colour is a powerful tool. It conveys moods and emotions, adds presence to designs, and builds brand identities. All too…
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Better Communication about UX Design

Posted by By Rob Cowie 8 April 2014Posted inStrategy, Theory
I’ve recently found myself becoming increasingly frustrated by some of the language that the UX community uses in talking about design and in writing articles about design. As a community,…
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How ease-of-use is reshaping the IT industry

Posted by By Rob Cowie 7 April 2014Posted inLinkedin, Strategy, Theory
The trend towards managing outcomes rather than inputs is one of the most important of the last 10 years. The interface is increasingly becoming the product when it comes to…
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Telling Stories: Mapping the Patient Experience at John Muir Health

Posted by By Rob Cowie 5 April 2014Posted inStrategy, Theory
When John Muir Health asked us to help them construct their patient journeys, it became evident that we would have to leverage the simplicity and universal accessibility of storytelling. With…
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