The user experience of websites has improved by leaps and bounds over the years, but I still run into sites that make me ask, “What were they thinking?!”
From a design perspective, it’s easy to get caught up in internal squabbles (“No, no, THIS is the content that has to be front and center”) or distracted by tools or methods (“I say we use lean UX on this project”). When this happens, we often forget that at the end of it all waits a person who wasn’t in on all these decisions, and just wants to get the information they need, buy the product, or be entertained for five minutes while waiting for the train.
I was invited to take part in a panel discussion at this year's Absa XDC…
Part of a panel discussion titled 'Can Brand Trust Scale Across Ecosystems?' at the annual…
Spoke at the second Absa Experience Design Collab Conference on Designing Propositions. Explored how design…
January 2025 has brought a wave of exciting advancements and strategic shifts in the financial…
Spoke at the inaugural Absa Experience Design Conference on Designing the Future through Prototyping. The…
Presented an overview of UX and Design Research concepts and tools to students at the…