The user experience of websites has improved by leaps and bounds over the years, but I still run into sites that make me ask, “What were they thinking?!”
From a design perspective, it’s easy to get caught up in internal squabbles (“No, no, THIS is the content that has to be front and center”) or distracted by tools or methods (“I say we use lean UX on this project”). When this happens, we often forget that at the end of it all waits a person who wasn’t in on all these decisions, and just wants to get the information they need, buy the product, or be entertained for five minutes while waiting for the train.
