When I tell people that I am a user experience designer, I usually get a blank stare. I try to follow it up quickly by saying that I make stuff easy and pleasurable to use. That’s the repeatable one-liner, but it’s a gross oversimplification and isn’t doing me any favors.
The term “user experience” or UX has been getting a lot of play, but many businesses are confused about what it actually is and how crucial it is to their success.
I asked some of the most influential and widely respected practitioners in UX what they consider to be the biggest misperceptions of what we do. The result is a top 10 list to debunk the myths. Read it, learn it, live it.
User experience design is NOT…
User Experience Design is hard to get right. Good designers begin by attempting to understand…
Staying in tune with what users want means more loyal customers—and more revenue for companies.…
Staying in tune with what users want means more loyal customers—and more revenue for companies.…
Many of us have had the experience of feeling like we’re shouting into an online…
Dark patterns are a popular design topic but defining them can be difficult. That’s because…
Designing better and delivering faster is the dream of all designers, but it need not…