Designing an optimized landing page isn’t exactly a cakewalk. If you want to achieve a respectable conversion rate, that is. So … how schooled are you in the concept of conversion-centered design?
Conversion-centered design (CCD) is a discipline targeted specifically at designing experiences that achieve a single business goal. It seeks to guide the visitor toward completing that one specific action, using persuasive design and psychological triggers as devices to increase conversions.
I was invited to take part in a panel discussion at this year's Absa XDC…
Part of a panel discussion titled 'Can Brand Trust Scale Across Ecosystems?' at the annual…
Spoke at the second Absa Experience Design Collab Conference on Designing Propositions. Explored how design…
January 2025 has brought a wave of exciting advancements and strategic shifts in the financial…
Spoke at the inaugural Absa Experience Design Conference on Designing the Future through Prototyping. The…
Presented an overview of UX and Design Research concepts and tools to students at the…