Categories: DesignStrategyTheory

A bias for making

Step into the Wayback Machine, Sherman, and set the dial to 1994. You’ll find me in a conference room, explaining to a room of developers and product owners (back then, we called product owners either product managers or business analysts) how we would design their new product in less than a week. The expression on their faces would be one of OMG! This dude is insane. (Though, “OMG” or “dude” wouldn’t be common parlance for at least another half decade).

We look at paper prototyping now and we think how quaint. Yet, back in 1994, it was a radical departure from established practice. In those olden days, design wasn’t done the way it is today.

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Rob Cowie

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