UX designers should make games
This May I went to the annual Games for Health conference in Boston. It was my second time going in as many years, and once again I left feeling invigorated…
Formula for quantitative UX decision making
Imagine a formula that would allow you to take data from a very small pool of users (often as few as 8; possibly as few as 3) and figure out…
Overhauling a UI without upsetting users
Companies with successful software products often know that their user interfaces could be improved but hesitate to take action because major changes might upset their existing users. “Not only would…
Good design starts with empathy
When I was growing up, two of my favourite TV characters were a half-human, half-Betazoid empath, and a temporally displaced scientist who hopped through time, living in other people’s lives.…
Content strategy and UX
Content strategy has been around for a long time. Large corporations such as Disney, Wells Fargo, and Mayo Clinic have had functional content strategy teams for years. The mega-agency Razorfish…
Content as conversation
Every use of your website is a conversation started by a site visitor. Think about it: why do people come to your site or app? Site visitors and app users…
How to design the best website user experience
Months after we launched a brand-new site design for our client, they returned. They wanted a new homepage. They were a market-savvy bunch who had tracked visitor click-through and retention.…
The difference between Usability and UX
The customer, looking for a new digital camera, goes to the large electronic retailer’s website. She quickly finds the camera she wants, puts it in the cart, and without incident,…
Overview of UX for web designers
How many times have you been in the following situation? You just spent two weeks working on a design that you’re showing to a client. He likes it, but he…
Why UX is critical to customer relationships
With the explosion of social media and smart devices, customers are becoming incredibly sophisticated, elusive, and empowered. As a result, the dynamics that govern the relationship between brands and customers…