UX | UX Central

User Experience – Value, Strategy and a Practical Approach

By Rob Cowie 10 October 2014Resources, Theory, UX

I recently presented at the Tech4Africa conference in Johannesburg - "Africa's version of SxSW". It was a great experience, and awesome to represent UX at a tech-focused conference. This is…

How To Design For Thumbs in the Era of Huge Screens

By Rob Cowie 5 October 2014Design, Theory, UX

After years of resistance, Apple’s iPhone 6 announcement last week officially signaled the dawn of the Era of Huge Screens. And it’s going to crash into existence in a big…

Redesign Democracy: Dare to Think Big

By Rob Cowie 29 September 2014Theory, UX

Why are you in UX? It probably isn’t to get rich. Yes, there is plenty of money in being a UX professional today. If you’re competent, you should be enjoying…

“Sigh… That’s Gonna Be a Hard Job.”

By Rob Cowie 29 September 2014Design, Strategy, Theory, UX

These are words that one never really wants to hear from a home-improvement contractor. Or any type of contractor really. Recently, I built a new house. And I heard these…

How To Balance Usability and Design When Building a Website

By Rob Cowie 29 September 2014Design, Strategy, Theory, UX

It is all about perception when we talk about ugliness and beauty in web design. My ‘ugly’ may be your ‘beauty’ and vice versa, but how does it happen that…

Top 10 Skills and Knowledge Set Every UX Professional Needs

By Rob Cowie 29 September 2014Strategy, Theory, UX

The user experience of your products is only as good as the knowledge and skills of your UX staff. As organizations realize how important the user experience is to the…

So you want to be a UX freelancer?

By Rob Cowie 18 September 2014Strategy, Theory, UX

People sometimes ask me for advice about getting into User Experience freelancing. Is it enjoyable? Is it worth it? Is it good money? The fact is, the answer to all…