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Designing Digital Strategies Part 2: Connected User Experiences

By Rob Cowie 20 February 2015Strategy, Theory, UX

A digital strategy is the who, what, when, and where of listening and responding to consumers, bridging brand experiences, iterating offerings, and collecting and activating consumer relationships in order to…

The Art of Questioning as a UX Skill

By Rob Cowie 19 February 2015Design, Testing, Theory, UX

When starting any design project, you’re going to need to ask a lot of questions. The perceived problem and the actual problem may not be the same. So how can…

Designing For The Elderly

By Rob Cowie 12 February 2015Design, Testing, Theory, UX

If you work in the tech industry, it’s easy to forget that older people exist. Most tech workers are really young, so it’s easy to see why most technology is…

Don’t use one way mirrors for UX research

By Rob Cowie 11 February 2015Design, Testing, Theory, UX

Do you use one way mirror labs? Do you value research that gets you the best results? Then you might want to re-consider using one way mirrors. Here’s why… Talking…

6 Opposing UX Concepts That Are Really Complementary

By Rob Cowie 10 February 2015Design, Theory, UX

As you approach a research project, you are often faced with choices about different methods and concepts. While you consider your options among methods, it may be that opposing methods…

FAQs are the dinosaurs of web navigation

By Rob Cowie 10 February 2015Design, Theory, UX

The very purpose of classification, navigation and search is to deal with customers’ frequently asked questions (FAQs). The very concept of the FAQ simply doesn’t make sense. It’s a carryover…

3 Rules To A Great Customer Experience

By Rob Cowie 9 February 2015Design, Theory, UX

It’s safe to say we have all worked with demanding or difficult clients — the type of clients that make you nervous every time you send them deliverables. I recently…

The Ultimate Guide to Information Architecture

By Rob Cowie 9 February 2015Design, Theory, UX

Information architecture is equal parts art and science. Whether you hire a dedicated IA professional, or just sort of let IA happen on your projects, if you’re designing things with…

Are Mobile Websites Truly Less Usable Than Desktop Websites?

By Rob Cowie 8 February 2015Design, Theory, UX

The typical mobile website experience is horrible. Everyone knows that, right? Sure, it's easy to find some terrible mobile website experiences, but are mobile websites systematically worse that their desktop…

Infographic – Website Do’s and Dont’s

By Rob Cowie 5 February 2015Design, Theory, UX

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