7 Secrets for enhancing UX with micro-interactions
Knowing that we all judge a book by its cover, smart designers create catchy and practical interfaces. Potential users may be hooked, but how do you reel them all the…
5 Things To Know About Likert Scales
You've seen them. You've answered them. It seems like everyone has an opinion about them. Here are five things to know about the famous Likert scale. The Likert scale was…
When Business Analysts, UX Analysts & Developers work together effectively
We are looking for possibilities through the lens of the user. Working in an organisation with a fairly mature Business Analysis competency, I am interested in the dynamic that exists…
Towards a new Information Architecture
There is a tsunami of data that is crashing onto the beaches of the civilized world. This is a tidal wave of unrelated, growing data formed in bits and bytes,…
Relationships are expensive
Organizations want customers to have relationships with their brands without the expense of the brands having actual relationships with customers. A sure sign that a behavior is disappearing is that…
Enabling Design Influence at Scale
Achieving a design-led work culture is often a problem of scale: the design team must increase influence, increase its responsibility, and increase its reach throughout the organization, all while still…
UX, the foundation of the modern brand
We’re living in heady times as UX designers. The industry is booming, demand higher than ever before. Every company – from globalised conglomerate, to budding start-up – wants (needs) a…
Toward a Culture of Integrated Practice
Frederick Winslow Taylor was a Quaker, so was repulsed by waste. With only a stopwatch and a clipboard, he set about inventing a productivity revolution. Using modular parts made it…
UX: A Process or a Task?
Gene is an interaction designer. During a sales call, he’s asked if he “does UX.” He assures the client that he does, and the client asks why he isn’t a…
Changing the language and culture of marketing
From ‘campaigns’ to ‘conversions’ to ‘heroes’, marketing culture is about a religious war to acquire new customers and win new market share. But just like most wars, once the customer…