You’ve seen them. You’ve answered them. It seems like everyone has an opinion about them.
Here are five things to know about the famous Likert scale.
The Likert scale was developed and named after psychologist Rensis Likert. The now ubiquitous Likert scale consists of multiple items. Participants are asked to rate their level of agreement to items that describe a topic, like customer satisfaction, usability, or loyalty. The response format usually ranges from Strongly Disagree to Strongly Agree, with a neutral option along with numbered values as shown in the figure below.
