Theory

5 rules for writing great interface copy

For many technology companies, design is mysterious. So when I work with startups, I try to demystify design by talking…

11 years ago

A good user interface

A Good User Interface has high conversion rates and is easy to use. In other words, it's nice to both…

11 years ago

The UX Hierarchy of Needs

The hierarchy of needs is a theory in psychology proposed by Abraham Maslow describing the stages of growth in humans.…

11 years ago

Onboarding is harder than you think

What happens right after sign-up makes or breaks any web product. Some new users expect you to welcome them and…

11 years ago

7 unbreakable laws of UI design

Are you a web designer? If yes, then you are also a user interface designer, and in the near future,…

11 years ago

The psychology of waiting

Last Friday, I had the pleasure of speaking at Renaissance, an iOS developer conference in San Francisco, about the heightened…

11 years ago

The first 15 seconds

I’d propose that, in the first 15 seconds of every new experience, people are lazy, vain, and selfish. This is…

11 years ago

What every CEO needs to know about UX

httpvh://youtu.be/3K-p6Qa5SDQ

11 years ago

The process of Persuasive Design

httpvh://youtu.be/Z1y-VcZ3JB8

11 years ago

Ten Usability Heuristics

httpvh://youtu.be/hWc0Fd2AS3s

11 years ago