For a successful project the focus on the user is not enough: Design leaders are also product experts who deeply…
Socrates said, “Know thyself.” I say, “Know thy users.” And guess what? They don’t think like you do. You know…
Often times, I see people confusing what UX really is. UX means user experience. In order to make it tangible…
A friend’s Facebook status caught my eye the other day. He wrote, “UX is a fancy word for common sense.”…
“Everybody thinks they’re a designer,” is a phrase I hear time to time from frustrated designer friends. I’m personally guilty…