UX is not just a word for common sense

A friend’s Facebook status caught my eye the other day. He wrote, “UX is a fancy word for common sense.” I couldn’t disagree more.

There are a few areas in life where everyone thinks they are an expert. Baking chocolate chip cookies (“my recipe uses dark chocolate”), strangers telling pregnant women the sex of their unborn child (“it’s definitely a boy”), adding product features (if I had a nickle for every well-meaning but hopelessly useless feature request…!), and designing a great user experience (“let’s just throw in a carousel for onboarding!”), among others.

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