For a successful project the focus on the user is not enough: Design leaders are also product experts who deeply understand the business challenges of the project.
Historically Design practice and culture has been defined by what has to be designed in a project. A car, a dress, a furniture, a domestic appliance, a computer and so on. In the product design era designers were mainly segmented on vertical industries and focused on the business and the technical features of each specific product, and the end user was seen as an inconvenience or a dumb consumer to be educated.
User Experience Design is hard to get right. Good designers begin by attempting to understand…
Staying in tune with what users want means more loyal customers—and more revenue for companies.…
Staying in tune with what users want means more loyal customers—and more revenue for companies.…
Many of us have had the experience of feeling like we’re shouting into an online…
Dark patterns are a popular design topic but defining them can be difficult. That’s because…
Designing better and delivering faster is the dream of all designers, but it need not…