5 rules for writing great interface copy

For many technology companies, design is mysterious. So when I work with startups, I try to demystify design by talking about processes and skills. The idea is: Design is not a magical creative thing that designers are blessed to do. It’s rational and objective, and the components are pretty easy to understand.

People are often surprised when I tell them writing is a design skill. I used to work with an excellent visual designer who hated being called a visual designer.

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