Categories: Theory

Onboarding is harder than you think

What happens right after sign-up makes or breaks any web product.

Some new users expect you to welcome them and show them around the place, while others prefer you to get out of their way as soon as possible and let them figure things out for themselves. The problem is that in order to be a top site with tens or even hundreds of millions of active users, you’re going to have to successfully onboard customers from across this spectrum.

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Rob Cowie

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Rob Cowie

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