Getting closer to customers drives web success
Being successful today means being with the customer. The closer you are to the customer the more power and influence you have. I used to know an editor of a…
When to Use Which User-Experience Research Methods
Summary: Modern day UX research methods answer a wide range of questions. To know when to use which method, each of 20 methods is mapped across 3 dimensions and over…
How Can You Measure UX Without Observing Users?
The user puts the u in UX. What defines UX in general and usability in particular, is the observation of people interacting with products--software, hardware, and websites. For decades, UX…
Five Things They Didn’t Teach Me in School About Being a User Researcher
Graduate school taught me the basics of conducting user research, but it taught me little about what it’s like working as a user researcher in the wild. I don’t blame…
The New Face Of Usability Testing – Unmoderated, Remote Research
How are you reading this page? Are you at work? At home? Are you checking your phone or email as you read? Are you eating? Are pets or family members…
Exploring the Google Glass UX
For many UX designers, Google Glass evokes visions of an Iron Man-like interface with numerous controls and augmented reality features. Our team at ELEKS, too, fell victim to these assumptions.…
The Right Way to Do Lean Research
Too many people just “do research” or “talk to customers” without having a plan for what they want to learn. What they end up with is a mass of information…
Eye Tracking: What Is It For And When To Use It
Imagine a usability test in which John, the test participant, attempts to buy a bicycle. On the homepage John quickly finds the “bicycles” link, but on the next page he…
The Xbox One and Usability
Microsoft’s Xbox One has been out and available to the public for about 10 months at this point and is really just starting to hit its stride. It has certainly…
What To Do When You Can’t Run A Usability Test
In an ideal world, users would be involved in every stage of product development, including requirements gathering, iterative prototype testing and post release testing. However, there are a lot of…