Testing

You’re on a project team. The team has just formed, so you haven’t done any user research, but various internal stakeholders already strongly feel they know what the solution should…

While we often talk about usability tests as if there is one type of usability test, the truth is there are several varieties of usability tests. Each type addresses different…

An end user rarely takes into account the diversity of the User Experience Design process when they reap its benefits. To be proficient in UX Design is to be proficient…

There's a lot to measure in the customer experience. There's also many ways to collect the measurements. While the "right" methods and metrics you select depend on the industry and…

Was that what you were expecting? How do you feel when you're pleasantly surprised by the quality of a hotel room, the service at a restaurant, or the features in…

As UX professionals, we know the value of conducting usability research. But UX research initiatives — even when designed well — are not perfect. A lab study to test a…

User research is cool. User research deliverables can even be cool. But sadly, to many people, analysis isn’t cool. Clients and project team members get excited by the idea of…

A metric is a “system or standard of measurement” represented in units that can be utilized to describe more than one attribute. Metrics come in very handy when it comes…