You are not your own worst critic: The value of User Experience
When it comes to representing your brand in the best way possible, it very often revolves around a successful web presence. In particular, it will be your business’ website that…
Human Error? No, Bad Design
Does human error cause accidents? Yes, but we need to know what led to the error: in the majority of instances it is inappropriate design of equipment or procedures. It…
Why users fill out less if you mark Required fields
Are most of your users skipping the optional fields on your form? You might not need that extra information, but having it could help you learn more about users and…
How to create User Personas for your website
Developing user personas for your website will help you design a website that resonates with visitors, motivates content sharing, and converts more e-mail subscribers, donors and volunteers. Personas will also…
Don’t rely on colour to convey a message
In general - but particularly in the design world - colour is a powerful tool. It conveys moods and emotions, adds presence to designs, and builds brand identities. All too…
Building a solid foundation for efficient design
There is more pressure than ever to quickly deliver smart solutions for increasingly sophisticated users, clients, and devices. In an attempt to stay on top of it all, designers are…
Forms: The Complete Guide
Forms are one of the most important parts of any site or app—they are the most common way for our users to give us the information that we need to…
Calling to action: 3 key principles
With so much money being flung around the web, everyone is fighting for their share. As the internet opens up to more and more people, the money flooding onto the…
Finding the things we don’t search for
Search behaviour is one window into the customer’s mind. But there are many others. When we did a top tasks study of MBA students we found that their top task…
The future of UI
I once worked for a client where I was the only Designer on the team and the only female involved in building the product. The client was obsessed with integrating…