Design

Gamification And UX: Where Users Win Or Lose

The gaming industry is huge, and it can keep its audience consumed for hours, days and even weeks. Some play…

11 years ago

Hybrid sweet spot: Native navigation, web content

When we launched the iPhone version of Basecamp in February of last year, it was after many rounds of experimentation…

11 years ago

Leonardo Da Vinci would have made an amazing UX Designer

Leonardo Da Vinci: I can’t speak for his people skills, but there’s plenty of evidence to suggest that it’s unlikely…

11 years ago

The role of User Experience in the Product Development process

Hardly any of us toil away in a mountain cabin or lonely basement. We all have to work with others…

11 years ago

Designing solutions for unpleasant tasks

We all have to do things that we don’t like doing. For me, there’s one day of the month that…

11 years ago

Five Customer Experience lessons coffee taught me

When I was 12, my dad taught me to drive in a 1979 VW Rabbit Diesel with a 4-speed manual…

11 years ago

Design for better team experiences

It took me just over an hour to first read The One Minute Manager by Ken Blanchard. I woke up…

11 years ago

The Psychology of the Checkout

When you run an eCommerce business, it’s natural to invest a lot of time and attention in the elements of…

11 years ago

10 steps to Mapping the Customer Journey

Think about the last time you bought a new computer or rented a car. What were all the things that…

11 years ago

Why users aren’t clicking your Home Page Carousel

A website study found that out of 3 million home page visits only about 1% clicked a carousel slide. How…

11 years ago