Categories: DesignTheory

Why users aren’t clicking your Home Page Carousel

A website study found that out of 3 million home page visits only about 1% clicked a carousel slide. How could a large, graphical element on the home page get such few clicks? The reason most carousels do poorly might surprise you.

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Rob Cowie

Recent Posts

Why User Experience Design is so Hard to Get Right

User Experience Design is hard to get right. Good designers begin by attempting to understand…

1 day ago

The Benefits of a Design System: Making Better Products, Faster

Staying in tune with what users want means more loyal customers—and more revenue for companies.…

3 months ago

Democratizing User Research to Innovate and Refine Digital Products

Staying in tune with what users want means more loyal customers—and more revenue for companies.…

3 months ago

Voice of the Customer: How to Leverage User Insights for Better UX

Many of us have had the experience of feeling like we’re shouting into an online…

3 months ago

The Danger of Dark Patterns

Dark patterns are a popular design topic but defining them can be difficult. That’s because…

3 months ago

Your First Design is Wrong

Designing better and delivering faster is the dream of all designers, but it need not…

5 months ago