Categories: DesignStrategyTheory

Hybrid sweet spot: Native navigation, web content

When we launched the iPhone version of Basecamp in February of last year, it was after many rounds of experimentation on the architectural direction. The default route suggested by most when we got started back in early/mid-2012 was simple enough: Everything Be Native!

This was a sensible recommendation, given the experiences people had in years prior with anything else. Facebook famously folded their HTML5 implementation in favor of going all native to get the speed they craved with the launch of their new app in August of 2012.

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Rob Cowie

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