4 types of customer analytics to collect
While they may be called customers, users, buyers, or even guests, they are all people. Organizations quantify, classify, categorize and track people well before they've even made a purchase and…
Is observing one user worse than observing none?
Seeing is believing. Observing just a handful of users interact with a product can be more influential than reading pages of a professionally done report or polished presentation. But what…
Global navigation is less useful on large, complex websites
As a website becomes larger and more complex, navigation should focus on helping customers move forward. Helping them move backwards or sideways can cause major distraction and confusion. In February…
10 useful Usability findings and guidelines
Everyone would agree that usability is an important aspect of Web design. Whether you’re working on a portfolio website, online store or Web app, making your pages easy and enjoyable…
F-shaped pattern for reading web content
F for fast. That's how users read your precious content. In a few seconds, their eyes move at amazing speeds across your websites words in a pattern that's very different…
Usability crimes you shouldn’t commit
Over time certain conventions and best practices have been developed to help improve the general usability of websites during their design and build. This roundup of ten usability crimes highlights…
How to Socialize User Experience Design
Not so very long ago, conversation around user experience with respect to web design centered around the notion of a website as a single destination. A sticky site built around…
10 tips for better mobile web usability
Mobile web browsing is expected to turn into the next major Internet platform. It is now easy to browse the net from nearly anywhere utilizing mobile devices that fit in…
10 tools to improve your site’s usability on a low budget
Testing the usability of your site is one of the smartest things you can do. Usability involves making a website’s interface easier to use and simpler to understand, so that…
Information Architecture: Enhancing the User Experience
Defined as ‘the structural design of shared information environments’, information architecture focuses on bringing the principles of architectural design to the online world. Just like the blueprints of a dream…