The case for Responsive Web Design
A study conducted by Google entitled “The New Multi-screen World “found more people are accessing online content using different devices of varying screen size. For example, people might start researching…
Card sorting defined
Card sorting can be described as a technique that is used to help structure, improve or define the menu and taxonomy of a website or product. This is mostly used…
The power of A\B Testing
A/B testing is a technique that is used measure which of two or more concepts that are relatively similar help an organization to attain a goal more efficiently. This technique,…
Beyond Usability Testing
As web professionals, we’re accustomed to putting out fine websites based on best practices, analytics data, competitor review, secondary research, and our own expertise. Talented as we may be, though,…
Your website has two faces
Like the Roman god Janus (and many a politician), every web application has two faces: Its human face interacts with people, while its machine face interacts with computer systems, often…
Seeing the Elephant: Defragmenting User Research
Like everyone else who 1) has performed user research, and 2) is over age 40, I spent the requisite decade or two wandering a wilderness inhabited by misguided folks who…
Designing for easy interaction
Success in interaction design is largely a matter of following established patterns, so people can apply what they already know to new contexts. Using known and well-established interactive controls goes…
Intuitive design clears confusion
One of the best ways to learn what works and what doesn’t work when it comes to UI and usability is to look at as many samples as possible and…
The future of Information Dashboards
Last year was an awesome one for the data visualization industry. With more and more businesses realizing the value of data visualization for deriving critical business insights, the year ahead…
4 types of customer analytics to collect
While they may be called customers, users, buyers, or even guests, they are all people. Organizations quantify, classify, categorize and track people well before they've even made a purchase and…