Rob Cowie | UX Central

How to create User Personas for your website

By Rob Cowie 10 April 2014Design, Theory

Developing user personas for your website will help you design a website that resonates with visitors, motivates content sharing, and converts more e-mail subscribers, donors and volunteers. Personas will also…

Communicating User Experience

By Rob Cowie 8 April 2014Linkedin, Strategy, Theory

You know that wonderful feeling when you’ve created the perfect prototype. You’ve done everything by the book. Personas, check. Customer-journey map, check. Task-flow analysis, check. Usability studies, check. You’ve dotted…

Mapping User Journeys using visual languages

By Rob Cowie 8 April 2014Theory

A user journey, or journey map, visualizes a path or flow through a Web site, application, or service experience—from a starting point to an end objective—based on the user’s motivations…

User Research – The moderators survival guide

By Rob Cowie 8 April 2014Testing, Theory

This is a sample chapter from Donna Tedesco and Fiona Tranquada’s new book, The Moderator’s Survival Guide: Handling Common, Tricky, and Sticky Situations in User Research. Once you’ve understood your…

Don’t rely on colour to convey a message

By Rob Cowie 8 April 2014Design, Theory

In general - but particularly in the design world - colour is a powerful tool. It conveys moods and emotions, adds presence to designs, and builds brand identities. All too…

Better Communication about UX Design

By Rob Cowie 8 April 2014Strategy, Theory

I’ve recently found myself becoming increasingly frustrated by some of the language that the UX community uses in talking about design and in writing articles about design. As a community,…

How ease-of-use is reshaping the IT industry

By Rob Cowie 7 April 2014Linkedin, Strategy, Theory

The trend towards managing outcomes rather than inputs is one of the most important of the last 10 years. The interface is increasingly becoming the product when it comes to…

Telling Stories: Mapping the Patient Experience at John Muir Health

By Rob Cowie 5 April 2014Strategy, Theory

When John Muir Health asked us to help them construct their patient journeys, it became evident that we would have to leverage the simplicity and universal accessibility of storytelling. With…

Building a solid foundation for efficient design

By Rob Cowie 5 April 2014Design, Strategy, Theory

There is more pressure than ever to quickly deliver smart solutions for increasingly sophisticated users, clients, and devices. In an attempt to stay on top of it all, designers are…

Proactive Experiences & the future of UX

By Rob Cowie 5 April 2014Strategy, Theory

My sympathies go out to the thousands of passengers who had their flights cancelled because of this past winter’s polar vortex. For most of them, the disruptions subjected them to…