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About Rob Cowie

6 simple rules for designing mobile websites

Posted by By Rob Cowie 15 November 2014Posted inDesign, UX
It is projected by ComScore the by the end of 2014, around 1.75 billion people worldwide will use smartphones regularly. That means that those who’ll be the first to adapt…
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Why “Content First” should be your new war cry

Posted by By Rob Cowie 15 November 2014Posted inDesign, UX
We’re not all designing our content right. There. I said it. Maybe you, personally, are doing a great job, but most of us aren’t. We can, and should do better.…
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A UX Career Framework: Driving Conversations Between Managers and Employees

Posted by By Rob Cowie 2 November 2014Posted inStrategy, Theory, UX
As UX professionals we spend a great deal of time talking about design language, design tools, and technological developments and trends, but relatively little on planning and nurturing our careers.…
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Usability Testing Is Undermining UX Design

Posted by By Rob Cowie 28 October 2014Posted inDesign, Testing, Theory, UX
I’d be the first to admit that there are a lot of things that irritate me. These include, but are not limited to the following: people referring to a small,…
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Best Practices for Medical App Development Go Beyond Standard UX

Posted by By Rob Cowie 28 October 2014Posted inDesign, Linkedin, Testing, Theory, UX
Mobile healthcare app development poses a set of challenges very different from mainstream apps. Not only is security an area that requires considerable attention, compliance with regulatory standards is also…
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Getting closer to customers drives web success

Posted by By Rob Cowie 28 October 2014Posted inTesting, Theory, UX
Being successful today means being with the customer. The closer you are to the customer the more power and influence you have. I used to know an editor of a…
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Designing for Large Screen Smartphones

Posted by By Rob Cowie 28 October 2014Posted inDesign, UX
As smartphones continue to get larger but our hands don’t, what kinds of design solutions can ensure mobile interactions remain comfortable, quick, and easy on our thumbs? Here's a few…
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Why your clients don’t care about their users, and how you can make them

Posted by By Rob Cowie 28 October 2014Posted inDesign, UX
We have all been there haven’t we? The meeting where the client asks you to subscribe users to their newsletter without their permission. Or when they insist on adding an…
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Ideal UX Team Makeup: Specialists, Generalists, or Compartmentalists

Posted by By Rob Cowie 16 October 2014Posted inResources, Strategy, Theory, UX
When building a User Experience team, the same question comes up: How do you know what kind of UX professional to hire? Specialists are professionals who have the time, experience,…
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How Important is UX to Your Product’s Growth?

Posted by By Rob Cowie 16 October 2014Posted inTheory, UX
UserTesting’s own Hannah Alvarez recently posed a question over at GrowthHackers.com regarding the importance of UX within the larger framework of growth hacking, or more broadly its role in a…
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