Between 2010 and 2017, Jet Airways was India’s largest commercial airline, but a fierce price war with competitors IndiGo and SpiceJet led to its demise in April 2019.
Shortly thereafter, Jet Airways’ frequent flyer program, JetPrivilege, rebranded as InterMiles, a lifestyle loyalty program where members redeem credits for hotels, shopping, dining, and more.
I was invited to take part in a panel discussion at this year's Absa XDC…
Part of a panel discussion titled 'Can Brand Trust Scale Across Ecosystems?' at the annual…
Spoke at the second Absa Experience Design Collab Conference on Designing Propositions. Explored how design…
January 2025 has brought a wave of exciting advancements and strategic shifts in the financial…
Spoke at the inaugural Absa Experience Design Conference on Designing the Future through Prototyping. The…
Presented an overview of UX and Design Research concepts and tools to students at the…