The value of Customer Journey Maps
Until recently, I never saw the value in customer journey maps. In fact, throughout my career, I’ve even struggled with the value of personas and scenarios. Many times, stakeholders would…
Effective User Research and transforming the minds of clients
Ah, the love of a client. That is indeed what we all seek as professionals, is it not? If we lived in a utopia, then that’s all there would be.…
Key to a unified brand: A consistent UI
I recently went online to pay a credit card bill with a well-known financial institution. Upon logging in, I was presented with a promotional advertisement for the company’s iPad application.…
Avoiding the Mid-Project Slump
White Paper: Avoiding the Mid-Project Slump: Practical Ways to Keep User Needs Alive Throughout the Software Development Process. | Read article
Rapid Prototyping
White Paper: Rapid prototyping to validate interactions and improve development estimates. | Read
Sharpening your competitive edge with UX Research
It’s part of our daily work. We can’t imagine creating a product or an application without doing it: understanding the user. Most of the clients we work with at EffectiveUI…
Incorporating more quiet into the UX Design process
Behind every successful design is a dynamic creative team, and it takes all kinds of personalities and skills to get the job done. However, the culture and expectations of a…
User Experience career advice
When we teach user experience courses, one of the most frequently asked questions is, “how do I get a user experience career?” Obviously, getting some training is a good start…
User Experience Basics
User experience (UX) focuses on having a deep understanding of users, what they need, what they value, their abilities, and also their limitations. It also takes into account the business…
How to ruin good UX in 20 simple steps
Every day we access a number of new or familiar sites and encounter a number of different experiences. Sometimes, you may have pleasant and average ones but if you are…