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Day: October 16, 2014

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Ideal UX Team Makeup: Specialists, Generalists, or Compartmentalists

Posted by By Rob Cowie 16 October 2014Posted inResources, Strategy, Theory, UX
When building a User Experience team, the same question comes up: How do you know what kind of UX professional to hire? Specialists are professionals who have the time, experience,…
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How Important is UX to Your Product’s Growth?

Posted by By Rob Cowie 16 October 2014Posted inTheory, UX
UserTesting’s own Hannah Alvarez recently posed a question over at GrowthHackers.com regarding the importance of UX within the larger framework of growth hacking, or more broadly its role in a…
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