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Day: July 22, 2014

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Honing your Research Skills through ad-hoc Contextual Inquiry

Posted by By Rob Cowie 22 July 2014Posted inTesting, Theory
It’s common in our field to hear that we don’t get enough time to regularly practice all the types of research available to us, and that’s often true, given tight…
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The customer feedback revolution

Posted by By Rob Cowie 22 July 2014Posted inBehaviour, Theory
The web is one of the most perfect feedback environments, where the creator and the consumer become intertwined in the network. When books were written by hand there was very…
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How hamburger menus can increase your conversion rate

Posted by By Rob Cowie 22 July 2014Posted inBehaviour, Design, Theory
Did you know that your website navigation can affect your conversion rate? Several studies have found that minimizing navigation on sign up pages increases conversion rates. One explanation for this…
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