Categories: BehaviourDesignTheory

Methods to Achieve User Delight

Designers like to talk about achieving the ultimate goal of “user delight.” In fact, it’s one of our primary goals where I work at RelateIQ. It’s not enough to just provide information and functionality anymore. Successful product teams go one step further and aim to delight their users. But, what exactly does that mean? Below are some ways of thinking about user delight and what you can do to create more delightful experiences.

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Rob Cowie

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