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Day: April 15, 2014

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Prioritising service requirements with the Kano model

Posted by By Rob Cowie 15 April 2014Posted inStrategy, Theory
Traditional ideas about quality have assumed that user satisfaction is simply proportional to how functional a product is. The Kano model – which was developed in 1984 by Professor Noriaki…
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Seven things your boss needs to know about UX

Posted by By Rob Cowie 15 April 2014Posted inStrategy, Theory
As someone who has been in the user experience domain for a loooooong time, I have had lots of conversations with many different executives. Most of the time, these execs…
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