Day: April 8, 2014 | UX Central

Communicating User Experience

By Rob Cowie 8 April 2014Linkedin, Strategy, Theory

You know that wonderful feeling when you’ve created the perfect prototype. You’ve done everything by the book. Personas, check. Customer-journey map, check. Task-flow analysis, check. Usability studies, check. You’ve dotted…

Mapping User Journeys using visual languages

By Rob Cowie 8 April 2014Theory

A user journey, or journey map, visualizes a path or flow through a Web site, application, or service experience—from a starting point to an end objective—based on the user’s motivations…

User Research – The moderators survival guide

By Rob Cowie 8 April 2014Testing, Theory

This is a sample chapter from Donna Tedesco and Fiona Tranquada’s new book, The Moderator’s Survival Guide: Handling Common, Tricky, and Sticky Situations in User Research. Once you’ve understood your…

Don’t rely on colour to convey a message

By Rob Cowie 8 April 2014Design, Theory

In general - but particularly in the design world - colour is a powerful tool. It conveys moods and emotions, adds presence to designs, and builds brand identities. All too…

Better Communication about UX Design

By Rob Cowie 8 April 2014Strategy, Theory

I’ve recently found myself becoming increasingly frustrated by some of the language that the UX community uses in talking about design and in writing articles about design. As a community,…