The difference between Usability and UX
The customer, looking for a new digital camera, goes to the large electronic retailer’s website. She quickly finds the camera she wants, puts it in the cart, and without incident,…
Overview of UX for web designers
How many times have you been in the following situation? You just spent two weeks working on a design that you’re showing to a client. He likes it, but he…
Why UX is critical to customer relationships
With the explosion of social media and smart devices, customers are becoming incredibly sophisticated, elusive, and empowered. As a result, the dynamics that govern the relationship between brands and customers…
Using Dark Patterns for good
It was so frustratingly difficult to find the “sign out” button on Gmail that my father finally gave up and left himself signed in forever. Independent UX consultant Harry Brignull…
Design for readability
Text is not an afterthought in the design process. It should be your first consideration. Readability should be one of the top concerns when it comes to any design project.…
Usability starts with content
Before going any further, it’s important that we make one point very clear. Regardless of industry, niche or interest, the internet is a competitive place to advertise services or attempt…
3 isn’t the magic number
At UX London I went to the Jared Spool workshop ‘Designing for Content-Rich Sites’. As expected I was entertained and educated, but I was also reminded of an urban myth…
Why UX is not 100% UI
IT courses would often advise that a misguided path is thinking that UX is equivalent to UI. The thing is, user experience (UX) is almost always affected by user interface…
10 common misconceptions about UX
When I tell people that I am a user experience designer, I usually get a blank stare. I try to follow it up quickly by saying that I make stuff…
The 10 worst UX mistakes websites make
The user experience of websites has improved by leaps and bounds over the years, but I still run into sites that make me ask, “What were they thinking?!” From a…