The state of E-Commerce Checkout Design
Here’s a walkthrough of just a handful of the interesting stats we’ve found when benchmarking the top 100 grossing e-commerce websites’ checkout processes: The average checkout process consist of 5.08…
What is UX Design?
Websites and Web applications have become progressively more complex as our industry’s technologies and methodologies advance. What used to be a one-way static medium has evolved into a very rich…
Design for a thriving UX ecosystem
As social media technologies and computer-supported, collaborative activities become more ubiquitous in people’s work and everyday lives, UX professionals need to expand their skills and focus to take on broader…
UX designers should make games
This May I went to the annual Games for Health conference in Boston. It was my second time going in as many years, and once again I left feeling invigorated…
Formula for quantitative UX decision making
Imagine a formula that would allow you to take data from a very small pool of users (often as few as 8; possibly as few as 3) and figure out…
Overhauling a UI without upsetting users
Companies with successful software products often know that their user interfaces could be improved but hesitate to take action because major changes might upset their existing users. “Not only would…
Good design starts with empathy
When I was growing up, two of my favourite TV characters were a half-human, half-Betazoid empath, and a temporally displaced scientist who hopped through time, living in other people’s lives.…
Content strategy and UX
Content strategy has been around for a long time. Large corporations such as Disney, Wells Fargo, and Mayo Clinic have had functional content strategy teams for years. The mega-agency Razorfish…
Content as conversation
Every use of your website is a conversation started by a site visitor. Think about it: why do people come to your site or app? Site visitors and app users…
How to design the best website user experience
Months after we launched a brand-new site design for our client, they returned. They wanted a new homepage. They were a market-savvy bunch who had tracked visitor click-through and retention.…