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Day: March 28, 2014

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Nordstrom Flash Build

Posted by By Rob Cowie 28 March 2014Posted inTesting, Theory, Video
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Leveraging Eye Tracking to create an engaging User Experience

Posted by By Rob Cowie 28 March 2014Posted inTesting, Theory
Eye tracking is a very powerful research technique that can help you design engaging experiences by illuminating a pathway for capturing user attention. It’s also a misunderstood technique. Many are…
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