Months after we launched a brand-new site design for our client, they returned. They wanted a new homepage. They were a market-savvy bunch who had tracked visitor click-through and retention. The idea was to alter the layout to rev up visitor engagement. I wholeheartedly endorsed the endeavor.
An organization who has the means and is willing to test differing user experiences will find that it offers constructive insight into their marketplace. However, most small businesses don’t have the budget to refresh their website design or layout whenever they want. That is why it’s crucial to design a thoughtful website user experience the first time.
User Experience Design is hard to get right. Good designers begin by attempting to understand…
Staying in tune with what users want means more loyal customers—and more revenue for companies.…
Staying in tune with what users want means more loyal customers—and more revenue for companies.…
Many of us have had the experience of feeling like we’re shouting into an online…
Dark patterns are a popular design topic but defining them can be difficult. That’s because…
Designing better and delivering faster is the dream of all designers, but it need not…