Categories: Theory

The difference between Usability and UX

The customer, looking for a new digital camera, goes to the large electronic retailer’s website. She quickly finds the camera she wants, puts it in the cart, and without incident, pays for it using the option to pick it up at the store that same day. Quick, easy — she is pleased and excited to receive her camera.

 | Read article

Rob Cowie

Share
Published by
Rob Cowie

Recent Posts

Why User Experience Design is so Hard to Get Right

User Experience Design is hard to get right. Good designers begin by attempting to understand…

2 months ago

The Benefits of a Design System: Making Better Products, Faster

Staying in tune with what users want means more loyal customers—and more revenue for companies.…

4 months ago

Democratizing User Research to Innovate and Refine Digital Products

Staying in tune with what users want means more loyal customers—and more revenue for companies.…

4 months ago

Voice of the Customer: How to Leverage User Insights for Better UX

Many of us have had the experience of feeling like we’re shouting into an online…

4 months ago

The Danger of Dark Patterns

Dark patterns are a popular design topic but defining them can be difficult. That’s because…

4 months ago

Your First Design is Wrong

Designing better and delivering faster is the dream of all designers, but it need not…

6 months ago